Susanna Davidov Pourbaba
Founder | Diamond Specialist | Third-Generation Diamond Family
Luxury has always been part of my story.
I was born into one of the most respected families in the diamond industry. My grandfather, Mike Davidov, was a true pioneer whose reputation for excellence helped shape the modern diamond business. Growing up in this world gave me a rare perspective—one built on generations of knowledge, integrity, and an uncompromising appreciation for extraordinary diamonds.
For more than 15 years, I have worked at the very heart of the luxury diamond industry. While most people only see the finished piece, my career has been spent behind the scenes, in the core of the global diamond market—where the world's finest stones are sourced, evaluated, and traded. This experience has given me an intimate understanding of the finest diamonds, craftsmanship, and what truly defines enduring value.
Throughout my career, I specialized in investment-grade diamonds, advising clients on acquiring some of the world's most remarkable stones. Over time, that experience inspired a new vision: to create a collection that reflects the same uncompromising standards of refinement and quality, reimagined for a new generation.
Every collection begins with a simple philosophy: exceptional jewelry should become part of your everyday life, not remain tucked away for special occasions.
Our pieces are designed as the foundation of a modern diamond wardrobe—timeless silhouettes with extraordinary presence that move effortlessly from day to evening. Whether it's the perfect tennis necklace, statement earrings, an eternity band, or a signature bracelet, each design is created to be worn often, layered beautifully, and treasured for years to come.
Crafted with stunning lab-grown diamonds and our proprietary LeDor LUMIÈRE™, every piece reflects the same standards of elegance, precision, and artistry that have guided my work in the luxury diamond industry. The result is jewelry defined not by trends, but by enduring elegance.
Every piece we create is a reflection of the values that have shaped my career and my family's legacy: uncompromising quality, timeless design, and meticulous attention to detail. We believe the most extraordinary jewelry doesn't demand attention—it commands it through exceptional craftsmanship, remarkable brilliance, and effortless sophistication.
Welcome to a new era of diamond jewelry—where heritage meets innovation, and timeless luxury is designed to be worn, loved, and collected for generations.